In the spring of 2008, 32-year old Birman launched his namesake Alexandre Birman collection, which focused on luxury, femininity, and sophistication. The collection was entirely created by hand from luxurious, imported raw materials and exotic reptile skins reminiscent of his Brazilian roots. The beautiful handcrafted designs quickly landed him a designer profile in VOGUE and after a successful season of design recognition and sales expansion in the major department stores in America