Comme des Garçons is a Japanese fashion label headed by Rei Kawakubo. The label was started in Tokyo in 1969 and established as a company Comme des Garçons Co. Ltd in 1973. It became successful in Japan in the 1970s, a menswear line was added in 1978. Then, in 1981, she brought her first collection to Paris. Bathed in black, it featured strong but conflated silhouettes that honored provocation over fit.