Kee Edwards has been steeped in ocean life. She is drawn to beaches and savors the easy lifestyle of sun-soaked days on the sand and in the water. It was with this lifestyle in mind that she founded Loup Charmant, a collection of diaphanous, feminine pieces for everyday, all day wear. The brand name, meaning charming wolf, is a reference to Edwards’ own coming-of-age time living in France and evokes the sensuality and subtle flirtatiousness that is inherent to her brand. Inspired by the fuss-free appeal of beach dressing, Edwards set out to offer that sensibility to women, year-round. The Loup Charmant story began in 2006 when Edwards discovered the heirloom quality fabric that allowed her to bring her vision to life.
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