In 1996, James founded his first namesake collection of women's knits, which soon developed into two distinctly wearable collections; Standard James Perse for high-quality basics and James Perse Los Angeles ready-to-wear items, including jackets, sweaters, pants and dresses. In 1998, the brand launched an equally outlined men's collection and later, a line for babies and children.
His passion for minimalist architecture influenced by warm west-coast indoor outdoor living and the casual clothing that's inspired by it, ultimately resulted in James' personal design philosophy and aesthetic - low maintenance high fashion - emphasizing elegance and comfort, pairing sophistication with simplicity. James has applied this visionary approach in every step of defining and developing the brand.
