Alberta Ferretti was born in Cattolica, Italy. Her mother was a successful dressmaker with 18 seamstresses working for her to supply tourists of the 50's and 60's. Alberta opened her own designer clothes shop in 1968, when she was only 18 years old. It was in Rimini and she called it the Jolly Shop and filled it with clothes from Armani and Versace.
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Alberta Ferretti dresses and shoes

Alberta Ferretti was born in Italy in 1950 and opened her first boutique at the young age of 18, in 1968 in her hometown Cattolica. However, it was in 1973 that she designed her first collection and those Alberta Ferretti dresses and shoes were taken to the catwalks of Milan in the early 80’s where they met with great success. In 1988 she was among the small group pf designers invited to dine with Margaret Thatcher in London and her success was formally sealed. In the early 90’s Alberta Ferretti took her successful Alberts Ferretti collection to the US where she was already popular and her collections were met with raving reviews. Her designs are immediately recognizable due to their signature style. The draping, twisting and tucking techniques are evident on all her dresses that have a layered look to serve and excite the imagination by providing “little surprises”. A hint of lace showing from underneath a hem or some beaded gauze on a sleeve are all parts of her unique style that make Alberta Ferretti dresses and shoes so popular. Comprising mostly of dresses, the Alberta Ferretti collection appeals to the cocktail women that seek the cocktail dress for their formal and informal functions. Also, Alberta Ferretti dresses and shoes have become synonym to elegance, style and timeless beauty combining modern elements with classical designs in order to cater to the women of fashion today.

Alberta Ferretti collection

Discover the Alberta Ferretti collection at Soho Soho

At Soho Soho you can find a very carefully curated selection of Alberta Ferretti dresses and shoes. A statement purple silk dress or a classic black lace gown are both ideal for all your formal invitations. Why not invest in a piece that can transform your evening outfit into a walking work of art. Gift yourself the luxury of a unique Alberta Ferretti collection design and invest in a cocktail dress that will become the staple of your wardrobe. The choices are numerous and shopping online is made easy in order to bring fashion and style directly to your doorstep.

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