Today, Jimmy Choo encompasses a complete luxury accessories brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. Pierre Denis was appointed Chief Executive Officer in July 2012 and the creative direction is overseen by Sandra Choi. Together, they share a vision to create one of the world’s most treasured luxury brands.
Jimmy Choo Yeang Keat was born in Malaysia. His name is actually Jimmy Chow but it was misspelled as Choo in his birth certificate and was never changed after that. He was born into a family of shoemakers and was taught the art of shoemaking by his father. His first ever pair was made when he was only eleven years all and it was a pair of slippers. After learning the craft next to his father, he travelled to London to study at Cordwainers Technical College in Hackney. He did not go back to his home country but remained in London and worked in design companies in order to gain work experience and further develop his knowledge. The fashion world took notice of his designs and Jimmy Choo shoes were featured in a lengthy spread in Vogue magazine. That, along with the fact that the late Lady Diana wore his creations, skyrocketed Jimmy Choo’s career and fame. In 1996 he went on to co-found Jimmy Choo Ltd partnering with Tamara Mellon. The pret a porter line now includes Jimmy Choo shoes, sandals and boots as well as accessories such as Jimmy Choo bags & handbags.
Exquisitely crafted, Jimmy Choo shoes, sandals and boots are among the most coveted footwear in the fashion industry. They reached legendary fame after Sarah Jessica Parker wore them as Carrie in Sex and the City and at Soho Soho you can find an excellent collection of high heels and trainers as well as Jimmy Choo bags & handbags. Whether you are shopping for a pair of wedding pumps, everyday sneakers, fashionable espadrilles or simply a pair of slippers or flats, at Soho Soho they are but a click away. The extensive collection at Soho Soho includes items for women and men. Indulge yourself in a little luxury by acquiring a pair of Jimmy Choo shoes, sandals and boots or simply add to your collection timeless Jimmy Choo bags & handbags of your choice.